The typical storyline of a horror film will involve a person or group who is being terrorised by a malevolent character (who may be a serial killer, monster or ghost)
Location
The location of horror films will usually be an isolated place where the character is vulnerable. This shows the character to be helpless when the antagonist attacks. Examples of settings in horror films may be an empty house (such as in The Ring and Scream) or a vast setting (such as the corn field in Jeepers Creepers 2)
Characters (Victim)
Horror film victims tend to be female but can sometimes be a young male (such as in Jeepers Creepers 2). The reason for this is because these types of characters are seen by the audience as vulnerable. The victim should be easy to sympathise with so that when the antagonist makes their move it is more harrowing. The victim may be wearing neutral colours such as white to connote purity and innocence
Characters (Antagonist)
It is during the opening that the antagonist will usually make its first appearance. It may sneak around to build tension. The antagonist will probably be dressed in a way that obscures them to make them mysterious. This involves the use of masks or anything that hides their face. This makes them more frightening to the audience because of the fear of the unknown
Cinematography
The cinematography of horror films involves a lot of close up shots of the victim to capture their tense, fearful facial expressions. But also, they may make use of long shots to emphasise the victim's isolation and make them look smaller and therefore more vulnerable.
Sound
Horror films regularly use "jumps" which are loud noises that are used to startle the audience. This may be done through the use of violins which can create a very high pitched noise. Other sound effects that are used in horror films are scraping and screeching noise and sometimes even the sound of a heart beat. Diegetic sounds such as footsteps or breathing are sometimes used too
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