Question 3 - What kind of media institution might distribute your media product and why?

• ·         Every single film that is made needs a distributor to make sure that it is actually seen so that it will make as much money as possible

• ·         Because our film was independently made, it would have to premiere at a film festival before it ends up being publicised by a distributor. Films that are financed by Hollywood would start to be marketed long before their release to build up some curiosity around the film so it pulls in a good profit on its opening weekend

• ·         It is the job of the distributor to come up with a good marketing strategy so that the film will make a good profit on its opening weekend as this is when a film up to 30% of the overall profit is made

Source: http://www.skillset.org/film/jobs/distribution/article_4958_1.asp











A media institution that might distribute our producted could be Buena Vista International. The reason for this is that they have distributed other films that are similar in genre such as Scream and The Sixth Sense. Both of these films were very successful which suggests that Buena Vista is financially credible and has strong links with the cinemas. This means that they would know how to distribute our media product in the best way to appeal to our target audience which is people between the ages of 15-25.

Another thing to note is that the films I have listed were successful worldwide which means it may be possible for our distributor to get our product out to a wider audience such as Europe or the USA.